WINTER 2012 COLLECTION
Light Gray Crewneck
Heathered Gray Crewneck
Royal Blue Crewneck
Forest Green Hoodiek
Heathered Gray Hoodie
Pryzd is a New Orleans based entity built to advocate the
exploration of truth and to disrupt the exploitation of ignorance.
- It is the alternative to faltering traditions.
- It is the idea that knowing, is in fact, not knowing.
- It is the deviation from recycled learning patterns.
- It is the environment that does not predetermine one's outcome.
- It is the condition when collaborative, NOT competitive, efforts are present.
- It is the search for truth in both the explored and unexplored.
Thoughts and Products
Fancy language aside, Pryzd is the acknowledgement that any possibility is "the answer." Clearly, there is something wrong in our world. So, the need to question and explore the atypical is evident. Our society is bound to a stagnant, unbalanced, cycle of "competition" that has become detrimental to our progression. The playing field here is in no way even. In order to simply survive, the masses conform to preset traditions without questioning "why?". With Pryzd, we want to produce designs, as well as generate ideas, to help break these cycles of mindless tradition, help spark innovation by asking questions, and help catalyze progression, so that one day this system of competition becomes a system of collaboration. After all, we're all on the same team.